Video | Digital | Print
We had to introduce an organic bread line that debunks all those less-than-yummy associations people have with the category—Eureka!
Building off the inherent visual quirkiness of the brand (a bust of Archimedes with sunglasses) and exploiting the possibilities of the name, we redesigned the Archimedes character and partnered with clients to develop his backstory.
The tagline “Don’t Be Bland” is a challenge beyond the taste of the bread. It’s also the way of life that Archimedes espouses, and the brand represents, through his wisdom, humor, and passion for discovery.
Video | Digital
One client. Two dog chew lines targeting two different kinds of “pet parents” with unique approaches:
SmartBones for the helicopter parent who wants a safer, healthier alternative to rawhide.
And DreamBones for the parent who wants to give their dog one more tasty reason to love them.
TV | Print
To support the extensive American Girl kid-directed efforts, all messaging was supported with adult-directed television and print media.
Emotional retail experience-specific television also encouraged traffic in their existing anchor stores and newly launched satellite locations across the country.
Go to American Girl/Just for Kids to see integrated campaign work directed to girls.
Digital | Print
To generate interest from marketers in using the NFL’s more than 2,000 players to promote their brands, we highlighted the fact that there is more to these players than football.
Our tagline “There’s an NFL Player for Every Business. Find Yours.” is a call-to-action that brings the B2B audience to a landing page we conceived to give marketers a taste of the diverse player talent that the NFLPA offers.
Print | Digital | OOH
The client wanted to promote their portfolio of distinct financial products while establishing a new overall voice for the brand. We discovered that the essence of the brand was found in their name: Proponent.
So regardless of the offering—credit and debit cards, HELOCs , car loans—we communicated how Proponent was providing members options with their best financial interests in mind.
TV | Video | Print
Real families and naturally captured moments were used to show how the simple act of playing together with Fisher-Price toys allowed children to learn and grow. The campaign was executed in product-specific TV and an online brand video.
Print executions focused on Fisher-Price’s comprehensive line of baby gear products in eight and four page inserts placed in parenting magazines.
Go to Fisher-Price/Just for Kids to see creative directed to boys and girls.
Knowing that intimacy is often low on the to-do list for women in committed relationships, we had to communicate that enhanced intimacy leads to stronger relationships.
TV | Digital
Television and digital targeted to girls for the unveiling of Girl of the Year 2013, the launch of the new My AG line, and the release of the newest Historical doll, Caroline.
Go to American Girl to see creative directed to adults.
Series of print campaigns developed for a line of organic, 100% cotton feminine care products to convey they are the “cleanest” choice for the health-minded woman who cares about everything she puts in and on her body.
Digital | Print
The American Petroleum Institute wanted to get the word out about the new specifications in diesel oil that will affect truck drivers, fleet owners and technicians who rely on quality diesel oil to keep their rigs running at peak performance.
To get the industry's attention, we took the very tool that's used every time engine oil is checked—the dipstick—and made it the disruptive symbol of the campaign.
Digital | Print
We were asked to introduce a new app that allows restaurants to manage their wait lists and reservations for maximum efficiency and a better guest experience.
With our core target being mid-sized restaurant owners and managers, we created B2B communications that spoke to our audience in a way that respected their successes while playfully providing a solution to common industry pitfalls.
TV | Digital
Campbell’s SpaghettiOs brand needed to be rejuvenated and made relevant to modern kids. This music-driven, animated campaign brought to life the experience of eating a bowl of SpaghettiOs—like a party in your mouth.
The campaign was so successful it was expanded to include classic brands within Campbell’s soup portfolio including Chicken Noodle, Chicken & Stars and Tomato.
TV | Digital
A small sampling of Kid-Directed advertising in the television and digital space.
Go to Fisher-Price to see creative directed to adults.
TV | In-Theater | Print | OOH
Using an integrated approach that included TV, radio, in-theater, out-of-home and a variety of print media, this campaign spoke directly to teens in their language about a very sensitive subject.
Print | Digital | Video
To introduce a new line of premium, easy-to-digest infant formulas that would compete at a lower price point with comparable formulations from Enfamil and Similac, we referred to this ultra gentle formula as “comfort food.” The campaign included print and collateral placed in doctors’ offices.
For the generic version of Perrigo’s formula sold in retailers such as Walmart and Target under their store brand labels, we were tasked with increasing awareness among millennial moms of its nutritional equivalence. We developed the overarching brand platform which was executed across digital, PR and social channels on parenting sites, blogs and digital platforms.
A few more examples of favorites from years past.